Who we are

The key objective that moved ADD Group in 2011 was to create a real added value for its customers, offering a dynamic, fast and exclusive service. It is opened a retail store selling baby products: “La Bottega del Pannolino” in Gussago (Bs).


In 2013 the Retail division was joined by wholesale distribution, so the Business Division was opened. One of the first brands sold is Pillo, in 2014 ADD Group gets exclusive distribution in some Italian regions, such as Lombardy, Marche, Abruzzo and Emilia Romagna.


2016 is the turning point: ADD Group gets for the first time the exclusive distribution of the Pillo brand in Italy. Following the increase in sales volumes, in 2017 the headquarters was expanded and moved to Cazzago San Martino (BS).

Sales are increasing more and more, in fact in 2018 the exclusive distribution in Italy of the Dailee brand is obtained.


In 2019 an ambitious project is born: ADD Group launches the brand Kikido, designed for the hygiene of infants and children.


In the following years ADD Group started a progressive internationalization of the brands, entering many foreign markets, such as France, Spain and Germany.

Our numbers per year





We fully embrace the values of the brands we have chosen to represent. Our aim is to improve the quality of life: from newborn to elderly. Always working with respect for the environment and working with partners who share these values with us.


We adhere to the principles of innovation and environmental protection, translating them into conscious choices aimed at respecting the most modern logistics processes.

A vision projected towards a sustainable future, able to safeguard future generations in full social responsibility.


Professionalism, quality, innovation and customer care are the values on which our company policy is based. Values that translate into the choice of brands marketed to ensure comfort and well-being to end customers.

Shipments in 24/48 hour

and protected packaging

Ask our experts

Call us at +39 0302141083

More than 1700 customers

all over Italy

Plans for the future


Conquest of new markets, sectors and niches of foreign consumers


Implementation of new strategies to increase brand portfolio


Study, design and launch of innovative products

ADD Group Awards

November 2019

ADD is included in the
"Leader of growth 2020" ranking drawn up by "Il sole 24ore" and “Statista”

February 2020

ADD obtains the certificate issued by Cribis and dun&brandstreet "Cribis Prime Company" which certifies precisely the commercial reliability

March 2020

ADD is included in the "FT 1000 European Fastest Growing Companies 2020" edited by the “Financial Times” and “Statista”

November 2020

ADD is included in the
"Growth Leader 2021" edited by "Il sole 24ore" and “Statista”

January 2021

ADD is included in the "Champions of growth 2021" edited by the “German institute for quality and finance” and “La Repubblica Affari&Finanza”

February 2021

ADD is included in the ranking drawn up by the “Giornale di Brescia” which includes the 500 companies in Brescia that have grown the most in the last three years

March 2021

ADD is included in the "FT 1000 European Fastest Growing Companies 2021" ranking edited by the “Financial Times” and “Statista”

Our trading partners

We work with top level companies both in Italy and in Europe