24/48 hour shipments | purchase assistance | + 1.500 customers throughout Italy

Shipments 24/48 hour




Distribuiamo in Italia ed Europa
prodotti per igiene ed incontinenza

Your daily ally for

Nappies to grow up
with is fun

Natural hygiene for
your baby

Anti-abandonment device for
the safety of your children

Shipments in 24/48 hour

and protected packaging

Ask our experts

Call us at +39 0302141083

More than 1500 customers

all over Italy

Product lines


Who we are

ADD Group, a company specializing in the sale of products for children and the elderly, since 2013 it has been dealing with the national distribution of the Pillo, Dailee, Kikido and Tippy brands in the small / medium distribution channels. An attentive and dynamic service made available to our 1500 customers.


November 2019

ADD is included in the
"Leader of growth 2020" ranking drawn up by "Il sole 24ore" and “Statista”

February 2020

ADD obtains the certificate issued by Cribis e Dun&Bradstreet "Cribis Prime Company" which certifies precisely the commercial reliability

March 2020

ADD is included in the "FT 1000 European Fastest Growing Companies 2020" edited by the “Financial Times” and “Statista”

I traguardi raggiunti da ADD Group: riconoscimenti nazionali e internazionali

13/04/2021 Pillo

Sono passati diversi anni dalla fondazione della nostra azienda e sin da subito ci siamo… Continua a leggere I traguardi raggiunti da ADD Group: riconoscimenti nazionali e internazionali

Il brand Pillo nel tuo punto vendita. Vi spieghiamo il perché!

13/04/2021 Pillo

Hai ancora dubbi riguardo all’introduzione del marchio Pillo all’interno del tuo punto vendita? Cercheremo di… Continua a leggere Il brand Pillo nel tuo punto vendita. Vi spieghiamo il perché!

ADD Group was founded in 2011 with the Retail division for the retail sale of products for children, hygiene, incontinence products dedicated to the elderly. In 2013 ADD Group opened the Business division dedicated to the national distribution of the lines of baby nappies and diapers, products and accessories for adult incontinence. Thanks to a capillary network distributed throughout the country, we provide our customers with products for urinary incontinence from children to adults, diapers and diapers, offering excellent quality aids that guarantee comfort and well-being to the wearer.

Pillo, Dailee, Kikido and Tippy are the brands we represent in Italy and abroad. A choice made in the full awareness of marketing products of the highest quality appreciated by end consumers. In addition to the characteristics of the distributed products, the variety of our services has allowed us today to reach over 1500 customers. The full management of logistics processes, from purchase to transport with the main national couriers, has allowed us to deliver in a fast and easy way within 24 hours.

In addition, the assistance service dedicated to supporting our customers in every purchase phase and a young and dynamic team always available, gave us the opportunity to manage the exclusive distribution on the national territory of the four brands – Pillo, Dailee, Kikido and Tippy – in small and medium-sized distribution channels such as: baby shops, pharmacies, parapharmacies and healthcare. In addition, our commitment is also aimed at participating in tenders for the distribution and supply of public bodies, working with specialized and competitive brands.